Every Friday, we’ll be disseminating the information collected from our weekly pulse check to young Canadians active on our Youthography Community. This past week’s we asked them about the NFB and it’s relevance (more)
After months of speculation that Adam Giambrone, chairman of the TTC, would enter the Mayoral race in Toronto, a viral miss (or perhaps even mess) staring Giambrone himself is setting Torontonians a flurry. The video satirically shows an eager Giambrone “training” for the Mayoral race, if you will.
It appears the Giambrone camp is looking to strengthen his public image, particularly among youth, after increasing pressure and criticism of the TTC of late. Most recently, the snoozing TTC collector twitpic which hit the interwebs last week.
While being viral online seems like an easy and foolproof method to get in touch with young people, the fact remains that youth are much more practical than people give them credit for. We see this again and again in our research here at Youthography. For the Giambrone camp to think that young people are so flighty and distractible that an un-funny viral video would trump something which affects their daily lives, like say, poorly managed TTC, is quite out of touch with reality. The bottom line is that a mediocre viral video will not and cannot overshadow Giambrone’s reputation with the TTC.
The general out of touch-ness of Giambrone’s strategy really makes us, and young people all over the blogosphere, wonder – does this guy even get it? In addition, the immature tone of this video begs the question, is Adam Giambrone actually “Ready”…or maybe not?
Written by Kanan Korthari, Manager – kanan@youthography.com
After months of speculation that Adam Giambrone, chairman of the TTC, would enter the Mayoral race in Toronto, a viral miss (or perhaps even mess) staring Giambrone himself is setting Torontonians a flurry. The video satirically shows an eager Giambrone “training (more)
The rather uninspiring title, and clunky corporate branding, of this huge set of arts and culture events tied to the upcoming 2010 Winter Olympics in BC certainly doesn’t do justice to what we’ve discovered, through a similarly uninspiring website, this epic cultural (more)
There was is an interesting situation brewing for the NFL that might have a remarkable impact on marketing in 2011. NFL TV rating this year have been higher than ever before with winners in a variety of ways: NBC’s great Sunday night performance, ESPN drawing among the (more)
We received a call yesterday from CTV News about teens shopping for prom dresses well before traditional prom season. It’s a growing trend that has been around for at least a few years. They wanted to know why this is (more)
Alice, how you’ve changed! This new older, wiser, and more fashionable Alice is all decked out now that Stella McCartney has created AiW jewels, and OPI has their hands in the teapot with an AiW nail polish collection. Alice inspiration is creeping into makeup bags and closets. How exciting!
Tim Burton brings us one of the most anticipated films this spring, (and more, more, more Johnny Depp), and with it comes the hype – and the option to accessorize.
What a wonderful way to get into the Wonderland buzz. Those of us who covet and crave such items, run out and spend -or mouse click and charge, and thus feel a little link to Alice and her zany group of pals (if only they were on Facebook).
So if you’re into it, follow the crowd down the rabbit hole and splash some Off with Her Red! polish on your nails, while Stella’s hearts and hats baubles dance around your wrist, as you clutch your ticket gleefully awaiting your “very important date” on March 5th.
Click here for a sneak peek of accessories byby Stella McCartney and here for O.P.I’s Alice in Wonderland collection.
Post by Andrea Victory, Coordinator – andrea@youthography.com
Alice, how you’ve changed! This new older, wiser, and more fashionable Alice is all decked out now that Stella McCartney has created AiW jewels, and OPI has their hands in the teapot with an AiW nail polish collection. Alice inspiration is creeping into makeup bags (more)
You remember Jaron Lanier right? He’s the dread-locked cyber guru, artist and computer scientist from the dawn of Wired Magazine and the digital mediasphere as we know it who coined the term “virtual reality” and saw the internet as a language created for and by today (more)
Vertical Farmer, Nano Medic and New Scientist Ethicist. YAY!
Quarantine Enforcer, Weather Modification Police and Pharmer of Genetically Engineered Crops and Livestock. BOO!
Yes, these are but a smattering of the “jobs of the future” that UK future research (more)
It’s January so that means there are lots of predictions for 2010. Here at Youthography, we’re putting our money where our mouth is (mouth’s are?) in the form of predicting this year’s most popular movies through an office-wide Movie Pool.
The pool is (more)
