Over the years Burger King has played the loyal role of number two in the fast food world. The inability to reach the golden arches, in all its magnitude and glory, has set up the King as a classic example of a challenger brand. This poised position has opened up the door (more)]]>
Over the years Burger King has played the loyal role of number two in the fast food world. The inability to reach the golden arches, in all its magnitude and glory, has set up the King as a classic example of a challenger brand. This poised position has opened up the door of advertising opportunities for BK, allowing the brand to be experimental, intentionally unorthodox and perhaps sometimes…just plain out of line. The creative allowances that have been given to this long-standing number two brand is part and parcel of the reason we all love to see what the King will do next in all his crazy antics.
It’s no surprise that BK’s advertising is deliberately eccentric and thus directly strives to reach a youth focused demographic – that much is obvious to any viewer of Burger King ads. The King has become as iconic to young people as the Taco Bell Chihuahua or the I’m a Mac guy. It becomes obvious from our Youthography Community that not only is BK known to employ slapstick humour, but young people have come to expect it.
“The King is a great add to BK’s advertisement. He is an appealing character and he always seems to be ‘at your rescue’. Also, the interaction between him and other characters in the commercial is always enough to put a smile on your face.” –female 24
Humour is key for young people in making an ad or an icon memorable. Although this seems somewhat self-evident, very few brands are able to appeal to the comedic sensibilities of an ever engaged, exposed and media immersed cohort. The Whopper Freakout is a good example of a simple concept taken to a funny place – what happens if you take Burger King’s most memorable item off its menu? Well, humour ensues. This is just the kind of lark that consumers expect from the King and thus fits quite well with its brand personality.
From a brand perspective, tactics such as the Whopper Freakout, the Facebook De-Friender/Whopper Sacrifice (which Facebook disabled), and the Angry Whopper make sense for the King, but does it help increase the amount of burgers they flip? According to young Canadians…maybe not. Considering the transparency in marketing to the modern citizen consumer, it’s no surprise that young people take BK’s viral vids as just another piece of the cluttered media landscape, rather than something which substantially influences their purchasing choices.
“The Burger King ads have potential to distribute yet they have done nothing in improving BK’s positioning as the best fast food chain or even improving its product appeal.” –male 21
“The King makes an appearance in the Whopper Freak Out to save the day, and the Angry Whopper ad continues the BK trend of viral, web-based advertising. Amusing and different — but they don’t make me crave a BK burger.” –female 19
By and large, Burger King’s advertising helps to strengthen its position in the minds of young people – it’s a brand and a product that is certainly targeted and tailored to them, and our Youthography Community-ers see this clearly. BK has taken this a step further by forging the brand to become iconic in its own sense (with Community members even reporting dressing up as the King as a popular Halloween costume). Increasingly savvy young consumers enjoy Burger King’s tactics but see them for what they are, exactly that – tactics. It appears that all the quirk and humour may not necessarily lead young consumers down the purchasing path that BK desires.
But, hey, they still report overwhelmingly in our quant studies that “advertising has no effect on them”.
Kanan Kothari (Manager, Research & Strategy) and Michael Adams (Manager, Research & Strategy) – Youthography
Youthography is North America’s leading full-service youth insights and planning firm. Any enquiries, suggestions or irate missives can be directed to mike@youthography.com.
]]>I am a fan of TLC and a fan of Reality TV but what has struck me, and entertained me in a raised eyebrow kind of way, lately is the unusual pairing of premises. Of course “mash-ups” are hot in the grand scheme of things but it is the lack of creativity that strikes (more)]]>
I am a fan of TLC and a fan of Reality TV but what has struck me, and entertained me in a raised eyebrow kind of way, lately is the unusual pairing of premises. Of course “mash-ups” are hot in the grand scheme of things but it is the lack of creativity that strikes me as a little disappointing and did cause me to yell “Come On!” at the TV. Case in point (and prompter of the livingroom outburst) is one of TLC’s latest shows, “The Little Chocolatiers”.
The station has a legacy of shows about little people including: Little People, Big World and The Little Couple and they have shows about chocolate and cake making including: Cake Boss and Ultimate Cake Off. It is almost as if you can picture the editorial boardroom at TLC and a hat filled with slips of paper of every show – whatever comes out of the hat – voila – our new show! Another example of this was on Sunday’s “The Man with Half a Body” (no relation to Mermaid Girl). In this documentary, it wasn’t enough to focus on the challenges this man faces due to his physical condition, rather most of the show revolved around the results of a paternity test and whether his fiance’s daughter was biologically his – I know Maury isn’t on TLC but still. Anyhow, my prediction when I scan over the list of TLC shows is to stay tuned for upcoming shows like “I Didn’t Know I was Pregnant until I Moved into My First House” or maybe “Our 19 Kids grew up to be BBQ Pitmasters”. . .You heard it here first!
Babs
]]>In an effort to take aim at competitors’ iPhone, Blackberry as well as the myriad of so called dumb-phones on the market, Microsoft Corp. has unveiled two handsets this week targeted specifically for social networking-savvy teens and twenty-somethings. Manufactured by (more)]]>
In an effort to take aim at competitors’ iPhone, Blackberry as well as the myriad of so called dumb-phones on the market, Microsoft Corp. has unveiled two handsets this week targeted specifically for social networking-savvy teens and twenty-somethings. Manufactured by Sharp and sold exclusively (as of May) in the U.S. by Verizon Wireless and in Europe by Vodafone, the device will come in 2 touch-screen models: a short, square-shaped handset called Kin 1 and a longer, more rectangular one called Kin 2.
According to many reports the devices will not be overtly branded as a Microsoft product as they will sport a “Kin” logo on the rear together with a smaller indication that they are Windows phones from Verizon and Sharp. Some additional features include:
• Both are black with screens that respond to multiple finger gestures, similar to the “multitouch” technology on the iPhone
• The shorter Kin 1 has a full QWERTY keyboard that slides out from the bottom, while the Kin 2 has a full QWERTY keyboard that comes out from its side
• Both include Wi-Fi access and cameras capable of taking higher-resolution photos
• The Kin 1 will include a 5-megapixel camera, while the Kin 2 will have a 8-megapixel camera
• The Kin 2 will also be capable of shooting HD-quality video.
• Neither device has a memory card slot; instead, the phones will upload content such as photos and videos to an unlimited Kin online storage service
• Zune software also will be incorporated into the devices
For a decent visual just click on the link for a hands on demo recently uploaded to Kin 1 Kin 2
Clearly the Kin is aimed at leveraging the world of social networking and keeping the youthful consumer constantly connected to their friends via Facebook, Twitter, MySpace and other social networking sites. It is interesting to observe Microsoft specifically and directly chasing down an opportunity that most certainly exists with youthful, socially connected people. The devices seem to be tailored for folks who place a high value on the mobile social networking experience and being able to share what’s going on in their lives instantly whilst on the go. In simple terms, this product offering appears to be an all out play to capture a significant percentage of the socially connected mobile market. A market of young consumers, who once favourably influenced through use and familiarity, might be predisposed to graduate upward to a Windows 7 phone.
Needless to say we will be following this development closely here at the shop, especially with respect to pricing, contracts, data plans. Ultimately, the numbers will have to be appealing in order to compete effectively and attract parents and young people alike.
]]>THE ad of the moment: we watch Tiger’s familiar emotionless face listen to his father, known for being a strict disciplinarian but presented here as warm and supportive figure, asking him to reflect on his behaviour (more)]]>
THE ad of the moment: we watch Tiger’s familiar emotionless face listen to his father, known for being a strict disciplinarian but presented here as warm and supportive figure, asking him to reflect on his behaviour and unearth the purpose of past events. Despite the fact that we know Earl Woods is not talking about the events of the past several months (being dead and all), I am intrigued by the brand and its message. The fact the Nike is saying “We accept you Tiger and all your faults” by producing this ad actually allows for a more powerful collective message. Face adversity head on by acknowledging your actions, by having the courage to communicate and by reflecting on the implications of your behaviour.
Simple: Ownership and self-awareness.
Too bad the message will likely be over shadowed by the details of his personal scandal, marketing hype and his pending performance at the Masters.
Will the ad sell more product? Who cares?
Will Tiger be welcomed by the masses at the Masters? Not sure.
Will Nike continue to be a brand that is designed to inspire you and your actions? Likely.
This little ad gal says Earl Woods may make a connection or two with people (likely men) in our fine Western world that can, or wishes they could, relate to that father-son bond. But the undercurrent of the ad has the power of a father’s words in the aftermath of a painfully public f**k up, which sets Tiger up for some good ol’ fashion pressure.
Now Tiger, Just do it. (Win the Masters that is!)
]]>Not surprisingly the whole Anne Coulter / University of Ottawa Provost letter affair sparked a large degree of discussion here at the office. It seems from our perspective, we can all agree on two essential facts:
1) Coulter’s shtick is bombast. As our one and only (more)]]>
Not surprisingly the whole Anne Coulter / University of Ottawa Provost letter affair sparked a large degree of discussion here at the office. It seems from our perspective, we can all agree on two essential facts:
1) Coulter’s shtick is bombast. As our one and only V is for Victory informed: As my grandmother in Newfoundland would say: “she’s got some mouth on ‘er”.
2) The U of O totally blew it by not letting this overbearing opportunist hang herself with her own words: As Ms. Arcus correctly opined: Yes they dropped the ball. No matter how far-fetched her perspective is (and yes, I do think she’s a nut job), it is nevertheless a perspective. A University in Canada cancelled her appearance – the one place in the world where the free exchange of ideas should be allowed to happen. Sad, sad.”
Here are a few additional highlights of our Youthography’s internal dialogue:
“My thoughts were the Provost should not have sent the letter, the students should not have protested and someone with a tape recorder could have just let her hang herself if she did start to incite hatred with her venomous speak.”
“Coulter is a menace, but refusing to allow her to speak is not only a serious conflict with Freedom of expression (despite what some Professors might think), it also gives her more legitimacy/exposure than she deserves.”
“What surprises me most, though, is how she actually has an audience at Canadian universities. Two-thirds of the crowd at her engagement at UWO gave her a standing ovation. What’s up with that?”
“Especially when there are all sorts of ways to deal with the possible backlash from her content: open up an invitation for a speaker with an opposing view, run editorial from both sides in the school press, open up a public forum for student commentary within the campus intranet.”
“Coulter is an opportunist who uses weak logic to play to her narrow audience. Fighting the crazies means ignoring them. They can all talk to one another all they want and we’ll go ahead living our lives. Put it another way: how many Canadians had either (a) never heard of her before this (b) didn’t know she was in Canada or (c) had ever heard one of her opinions? Protesting and writing letters and all of it just amplified the opinion of someone most sensible Canadians would typically ignore.”
So there you have it. Coulter is a loud mouthed bully and the U of O provost is a ham-fisted wimp. NEXT ISSUE!
]]>A Chicago area restaurant has resurrected the vaunted 3 martini lunch as part of a prix fixe no less. The Fifty/50 (2047 W. Division St.) offers a $35 lunch deal that includes a BLT salad, a skirt-steak sandwich on garlic bread, sweet-potato pie and THREE MARTINI’S! (more)]]>
A Chicago area restaurant has resurrected the vaunted 3 martini lunch as part of a prix fixe no less. The Fifty/50 (2047 W. Division St.) offers a $35 lunch deal that includes a BLT salad, a skirt-steak sandwich on garlic bread, sweet-potato pie and THREE MARTINI’S! The sublime thing about this offering is that your receipt will apparently say merely “Prix Fixe Lunch, $35.” Talk about a fiscally prudent beverage trend? We do indeed love that.
]]>In honour of the imminent release of The Runaways this week, and The Stooges’ recent induction into the Rock and Roll Hall of Fame, we thought it would be prudent to have the shop weigh in on the best rock movies of all time; a lot deliver but a whole lot more under-deliver (more)]]>
In honour of the imminent release of The Runaways this week, and The Stooges’ recent induction into the Rock and Roll Hall of Fame, we thought it would be prudent to have the shop weigh in on the best rock movies of all time; a lot deliver but a whole lot more under-deliver to be sure. Oh where will The Runaways land?!
We did this on St. Patrick’s Day with Guinness and Kilkenny in hand which added to the day for sure.
The YouTube rock fests that occasionally erupted as a result of this particular stream provided a welcome respite from the fiddle and tinflute.
And so, let’s kick out the proverbial jams….!
The Basics: (documentaries galore!)
This Is Spinal Tap
The Song Remains the Same
Quadrophenia – “out of my brain on the train!!!”
“Quadrophenia is my favourite. I think Tommy was overrated, although not as much as Pink Floyd’s The Wall”
“Quadrophenia is indeed fantastic… “
A Hard Days Night – “the original rock movie?”
Gimme Shelter
Purple Rain
The Last Waltz
The Doors
The Commitments
The Touchy Feely:
“If Barb were here, she’d say ‘Almost Famous’ and make everyone watch this clip Almost Famous – Tiny Dancer (aka “the touchy feely part”)
“I was going to say ‘Almost Famous’ and also show that clip. It’s just such a good scene!”
“I have a soft spot for “School of Rock”.”
“What about Hair. Another of my favourites – but I was a bit of a hippy in my 20s working for Greenpeace. ‘Let The Sunshine In’ makes me teary.”
The Bad Ass:
Sid and Nancy
“Ramones fans?” Rock ‘n’ Roll High School
“You know, we opened for The Ramones once in Ottawa. Just sayin’ .I should have that tattooed on my face”
The Great Rock and Roll Swindle
The Filth and the Fury – Sex Pistols doc;
“The filth and the fury is a great companion to Swindle – the pistols side of the story which is essentially ranting about how much of an asshole Malcolm McLaren is.”
“Yes, McLaren is so full of hubris he basically personifies it. But – creation and pop culturification of punk as personified by the Sex Pistols and turning that into moneyit’s deservedly on his CV”.
“I did an essay on punk back in high school and it was such a pleasure to include lyrics as examples that included the word fuck.”
“British punkers or West Coast American punk? Who would win in a chain fight?”
The Intellectual Examination Thereof:
Joe Srummer: The Future Is Unwritten; “a fantastic recounting of The Clash’s beginnings, rise and full-on implosion… mega cameos, too.”
“The Decline of Western Civilization Parts 1 and 2 are both interesting to watch once in a while.” “The metal one (don’t know if it’s part 1 or part 2) is really, really great. Dystopic really.”
The Decline of Western Civilization Part 2(The Germs)
“Has anyone seen “It Might Get Loud”, the Edge, Jimmy Page and Jack White talking guitars?”
Metal: A Headbanger’s Journey
Slightly Under The Radar:
“Rock and Rule, circa 1983! Canadian animation at it’s best!”
Anvil: The Story of Anvil - “Toronto based!”
Kiss Meets the Phantom of the Park
Phantom Of The Paradise - “DePalma weirdness. It’s actually quite creepy.”
The Fearless Freaks – Flaming lips
What We Do Is Secret – The Germs biopic
Control – Ian Curtis biopic
24 Hour Party People – Factory Records
Sort of Kind Of Rock Movies:
8 Mile
Madonna: Truth or Dare
Walk Hard – The Dewie Cox Story
And Finally….
“Whaddabout fhaken FUBAR!? So maybe it’s not really Rock n’ Roll, but still a great fhaken movie….”
Dean Murdoch: As it stands Plan B is to just keep on Given’r.
Farrel Mitchener: Giving it to her?
Dean Murdoch: No given’r
Farrel Mitchener: Can you maybe explain given’r? What exactly does that mean?
Dean Murdoch: Give’r. You just go out and you give’r. You keep on working hard.
Farrel Mitchener: Is that a plan?
Dean Murdoch: Yeah that’s a plan right there.
Urp.
PariahMike
]]>Fall back, spring forward? Maybe not… Everyone feels the dragging impact of a lost and much-needed hour of sleep. Ironically, daylight saving time is “supposed to save energy – pushing daylight later in the day means (more)]]>
Fall back, spring forward? Maybe not… Everyone feels the dragging impact of a lost and much-needed hour of sleep. Ironically, daylight saving time is “supposed to save energy – pushing daylight later in the day means fewer lights turned on at night”, according to Ben Tracy of CBS. Sure, most of us will fall victim to a few days of low energy, but there is a lot to get energetic about in the next few months.
Events and art forms of all kinds are in full force to welcome Spring this year.
So, chin up! We’ll be walking with some ‘spring’ in our step in no time!
Sports & the Outdoors:
Harry’s 32nd Annual Spring Run-Off (8KM or 5KM)
April 3rd, High Park Toronto, ON – To fight prostate cancer: http://www.canadarunningseries.com/springrunoff/index.htm
Canada Blooms in March
http://www.canadablooms.com/
Toronto Blue Jays—Rogers Centre
Monday April 12 Home Opener
Toronto FC –BMO Field
Thursday April 15 Home opener (COME ON YOU REDS!)
April 25, May 8, May 22, June 5 and June 26
April 28 vs. Montreal and June 2 vs. Vancouver for the Canadian Championship
Toronto Nationals Major League Lacrosse–BMO Field
Saturday May 22 Home Opener
Scotiabank Vancouver Half-Marathon & 5k Run/Walk
June 27th, Vancouver, BC.
Featured Charities: The Arthritis Society, BC & Yukon Division, Alzheimer Society of BC, BC Cancer Foundation: http://www.canadarunningseries.com/svhm/svhmCHARITY.htm
Luminato
June 11-20
http://www.luminato.com
Movies:
In March:
The Runaways, The Bounty Hunter, Hot Tub Time Machine, Clash of the Titans
In April:
Repo Men, Diary of a Wimpy Kid, Last Song, The Losers, Date Night, A Nightmare on Elm Street
In May:
Iron Man 2, Robin Hood, Shrek Forever After, Prince of Persia: The Sands of Time, Sex and the City 2
In June:
Killers, Get Him to the Greek, The Karate Kid, The A-Team, Jonah Hex, Toy Story 3
Music:
Canadian Music Fest 2010
March 10 – 14, Toronto, ON
http://www.canadianmusicfest.com/
Mutek Festival 2010
June 2 – 6, Montreal, QC
http://www.myspace.com/mutekfestival
Orangeville Blues & Jazz Festival
June 3 – 6, Orangeville, ON
http://objf.org/index.php?limitstart=1
Fashion:
Fashion Week: “The Power of Style”
March 28 – April 1, Liberty Village Toronto – Beauty by L’Oréal Paris
Twitter: @TOfashionweek OR @LGFWbyFDCC
The Clothing Show: Canada’s largest vintage and new independent designer show
May 14 – 16, Better Living Center, Toronto, ON
http://www.theclothingshow.com/exhibiting.html
The One-of-a-Kind-Show
March 31-Apr 4
Direct Energy Centre, Exhibition Place
–SMASHLEY
]]>“Because we work in the industry, we often get calls from friends of friends to attend upcoming events, and help out with a variety of cool new projects. Last week we had one of these opportunities and thought it would be neat to tell (more)]]>
“Because we work in the industry, we often get calls from friends of friends to attend upcoming events, and help out with a variety of cool new projects. Last week we had one of these opportunities and thought it would be neat to tell you about it!” – Ashley & Andrea.
TAKE 1: Andrea Victory
Random AXE of Hair Action
Last week, something peculiar happened.
I was asked to model.
I know, I know. Me, Really?
Well, it makes sense. All my life I’ve been waiting for this incident. The chance to be a star, to show off my daringly dangerous style before millions of people.
Just kidding.
A friend of a friend needed a friend, to assist in project completion. I was interested and available. The assignment read “pose with some dudes, no making out”.
Count me in!
Turns out, my debut to modeling was for a background video which will be used tonight at an ‘intelligence briefing’ from the AXE Hair Intelligence Agency put on for media by Harbinger.
AXE is a world leader in personal care products for guys, and this event will launch their concept of hair action – those times when a girl gets into a guys hair. They are ready to enforce hair that is touchable, not rock hard! The videos will be set up as a wall of security cameras catching guys in elevators, bathrooms, and stairwells that just ‘happen’ to be getting some Hair Action from Models, like me!
My modeling debut may go unnoticed by the millions of potential fans of mine, but AXE is out to make sure that good hair never goes unnoticed again!
***
TAKE 2: Ashley Rubenovitch
If you AXE (err…ask) me…
It has never been more apparent that the supermodel life is not quite for me… Contrary to popular perception, getting glammed up on the weekend and posing in a few Facebook-worthy pics is hardly adequate preparation for an AXE Hair shoot for a product-launch event, March 9th!!
Nevertheless, I had a wicked time hyping and demo-ing AXE Hair’s new shampoos, conditioners and styling aids! From dancing with a guitar-playing guy, who obviously had great hair, to seductively (or at least my best attempt at ‘seductive’) pulling another dude into a service elevator with me, there was no shortage of Hair Action going on!
What they are calling Hair Action has everything to do with the fact that “55% of communication is done via body language”. Their solution to helping guys get more positive attention is their expanded AXE Hair product line.
Hear that boys? It’s time to ditch those cheesy pick-up lines (do it!) and send a stronger message to the ladies with your hair! With over 30 years of experience as a body language analyst Berry Ettinger knows his stuff: “… studies show that hairstyle can outweigh everything else during that first meeting.”
Pick up one, or both of AXE Hair’s new products to get in on some serious Hair Action!
Hmmm… I wonder what message my hair was sending at the shoot…
]]>There were the good times, and there were the not so good times, but (most of us) made it through, and now we have much to discuss. This is what we thought of the 82nd Academy Awards:
On Avatar:“ I couldn’t help but think that (more)]]>
There were the good times, and there were the not so good times, but (most of us) made it through, and now we have much to discuss. This is what we thought of the 82nd Academy Awards:
On Avatar:
“ I couldn’t help but think that there was an academy-directed punishment of sorts taking place… punishment for too much past success, too much innovation, too much common popularity? Being too provocative to too many people for too many different reasons? The hurt locker wins seemed somewhat out of proportion to me”
“ I can’t help but speculate if this is one of those Oscar years that 10 years hence fans and film historians will wonder happened? In terms of importance, will avatar’s legs and influence on the industry have far outstripped those of the hurt locker?”
“ I’m personally glad that Avatar didn’t win best picture or best director as the actual plot and story is pretty damn basic and it’s the money and the effects / look of the film that have made it of interest. That and the fact that the success of the flick has been THE surprise of the year; remember all the online disses of Avatar as clips and such began to leak?”
The Hosts:
“I liked Martin and Baldwin. I’m not certain how much better a host should be. It is an impossibly hard job.”
“ Everything original wasn’t good and everything good wasn’t really original. And that’s coming from someone who genuinely loves Martin and Baldwin.”
The Red Carpet:
“Didn’t watch the actual Oscars but caught the AP feed of the preshow online. Seems like the women really brought it this year in terms of dresses; lots of interesting designs and lots of colour. Perhaps this is a subconscious nod to “we’re coming out of the recession”?!”
“I really just watch for the red carpet fashion/commentary. ”
“Vera Farmiga blew it on the red carpet…”
“ Loved Robert Downey Jr.’s blue shades.”
“ The red carpet appears to be more like a factory or assembly line with each passing year… it’s almost a separate entity in and of itself.”
The Youth Appeal:
“How about how Oscar seemed to try to court more young people after declining show viewership amongst youth, with non-nominees Taylor Lautner, Miley Cyrus, Kristen Stewart and Amanda Seyfried on hand to present, as well as the big So You Think This Is a Good Way To Show all the Original Score Nominees dance number. And yet, with two hosts whose combined age was somewhere around a hundred and ninety, no youth-relevant song in the nominees, and no actual nominations for any of the really cool youth film properties this year, the show probably didn’t do what it tried to do in nominating 10 films for best picture – that is, create a stronger connection between younger-skewing blockbusters and the Oscars.”
“I liked that more younger people were involved in the show (at least it’s good for comedy) but I don’t think that has as big an impact on the younger viewers.”
Social Media and the Oscars:
“ On the online feed tip it’s becoming, happily, more and more common that pivotal “shared common experience” events (i.e. the Olympics and The Oscars Red Carpet) can be found online through major media channels – that “second screen” is becoming more and more mainstream and being treated as such by the majors.”
“Like all massive events, [it is] more fun watching with social media at the same time. The National Post, ew.com, and tons of other sites [were] live-blogging with integration of comments or tweets from regular folks. We had two laptops and four smartphones going, and it enhanced the whole thing for many of us. There were also a few moments where the Internet helped us to figure out why a particular actor was presenting something: for instance, I couldn’t figure out why Kathy Bates was shilling Avatar until I used the web to tell remind me that she was Molly Brown in Titanic.”
Other lingering thoughts:
“Where was Brangelina?”
“The dance number was useless. Worst use of a dance scene since Matrix Reloaded.”
“Happy to see that George Clooney’s hair was getting a little shaggy.”
“First airing of the iPad TV ad.”
Our suggestions:
“The most spontaneous parts of the show are the acceptance speeches. Why cut them short?”
“One of my pet peeves was when the actors were asked to pay tribute to the Best Actor/Actress nominees. In theory this should be a nice lasting tribute where you get some sort of odd insight into what it is like to work with each nominee. However, it ends up feeling something like a cross between a court deputation and a wake, with each actor paying tribute to a nominee feeling the need to pay greater tribute to their nominees than the previous actor. It gets to be a bit much. By the end I expected someone to say: “And he’s a great actor, friend and humanitarian. He even gave me his kidney!””
“I don’t care how long the show goes. All I care about is how good the show is. Don’t rush things, just cut out the crappy stuff. If it takes 4 hours, then make it four good hours.”
“More celebration of movies. I love when they show retrospectives of careers, or talk about how influential a genre is. For a place known for shameless self-promotion, they could do a better job taking about the influence of movies and how movie reflect our times.”
“Next year, I’d love to see a better integration of social media. A selected twitter feed across the screen? I don’t know. Something.”
A final note:
“Producing and putting on the Oscars: damned if you do, damned if you don’t!”
]]>