WELOVETHAT » Sports

THINGS TO DO WITH THAT EXTRA HOUR OF DAYLIGHT!

Posted By Ashley Rubenovitch . March 16, 2010

Fall back, spring forward? Maybe not… Everyone feels the dragging impact of a lost and much-needed hour of sleep. Ironically, daylight saving time is “supposed to save energy – pushing daylight later in the day means (more)

NFL Ratings Risk

Posted By Mike D'Abramo . January 26, 2010

There was is an interesting situation brewing for the NFL that might have a remarkable impact on marketing in 2011. NFL TV rating this year have been higher than ever before with winners in a variety of ways: NBC’s great Sunday night performance, ESPN drawing among the (more)

chadjohnsontweet1

Athletes who tweet, blog,or appear on a reality show is old news. Athletes with their own channel? Leave it to Chad Ocho Cinco to offer a $4.99 iPhone app that allows you to access videos, tweets, and even ask him for advice.

What we love about this? Just about everything!

Firstly, Chad is hilarious. He legally changed his last name last year from “Johnson” to “Ocho Cinco” so that he could wear that name on his jersey. Why? He plays in number 85. Of course even a basic study of Spanish tells you that “8-5” is different than “85” but who cares. BTW, he changed it during “Spanish Heritage Month” in 2008.

He still dances, does stunts and gets fined by the league when he plays. He’s worn fake Hall of Fame jackets, danced with the mascot, proposed to a cheerleader, and once filled in for their starting kicker. He leaps into the stands when he scores…at the other team’s stadium.

The app was partially written by Cincinnati Bengals back-up quarterback Jordan Palmer.

When the Bengals were featured on HBO’s “Hard Knocks” this summer, sports blogs spent a lot of time talking about his personality: he’s an ass, but a really likeable one. He’s hilarious and hugely popular and a perfect example of a human brand: he represents an attitude and a style that the young people connect with. He’s “New School.”

For a sample of his antics, check out this YouTube tribute video.

Ocho Cinco: there’s an app for that!

Posted By Mike D'Abramo . October 21, 2009

Athletes who tweet, blog,or appear on a reality show is old news. Athletes with their own channel? Leave it to Chad Ocho Cinco to offer a $4.99 iPhone app that allows you to access videos, tweets, and even ask him for advice.

What we love about this? Just about (more)

Today is Olympic Friday

Posted By Mike D'Abramo . October 2, 2009

11:26 EST: Chicago is out on the first ballot. Don’t think anyone expected that! Maybe the heavy-handed campaigning at the end turned off some of the voters.

(more)

Olympic Selection Friday

Posted By Mike D'Abramo . October 1, 2009

Four cities are vying for the right to host the Olympic games in 2016 and the vote will happen tomorrow. This is a big deal for Chicago, Rio, Madrid and Tokyo but also a huge deal for sponsors and advertisers.

Vancouver has already received support from the IOC (more)

REALLY outside the box…

Posted By Mike D'Abramo . September 23, 2009

Just when you think the envelope can’t be pushed anymore, Wired calls in 12 writers to provoke a response with contrarian arguments like employing teams of people with autistism and cutting off aid to the poorest parts of the (more)

Football is back!

Posted By Mike D'Abramo . September 14, 2009

The NFL started its 2009 season last Thursday with games throughout the weekend until a Monday night double header. Our research has shown us that the NFL is both a top 4 sport with Canadian youth and considered the sport with the largest growth over the last year. It’ (more)

Nike Skateboarding Ad

Starring: Paul Rodriguez

Appearances by: Erick Koston, Kobe Bryant and Ice Cube.

Makes you feel good, don’t it?

Posted By Youthography . August 4, 2009