Not surprisingly the whole Anne Coulter / University of Ottawa Provost letter affair sparked a large degree of discussion here at the office. It seems from our perspective, we can all agree on two essential facts:
1) Coulter’s shtick is bombast. As our one and only (more)
Fall back, spring forward? Maybe not… Everyone feels the dragging impact of a lost and much-needed hour of sleep. Ironically, daylight saving time is “supposed to save energy – pushing daylight later in the day means (more)
After months of speculation that Adam Giambrone, chairman of the TTC, would enter the Mayoral race in Toronto, a viral miss (or perhaps even mess) staring Giambrone himself is setting Torontonians a flurry. The video satirically shows an eager Giambrone “training” for the Mayoral race, if you will.
It appears the Giambrone camp is looking to strengthen his public image, particularly among youth, after increasing pressure and criticism of the TTC of late. Most recently, the snoozing TTC collector twitpic which hit the interwebs last week.
While being viral online seems like an easy and foolproof method to get in touch with young people, the fact remains that youth are much more practical than people give them credit for. We see this again and again in our research here at Youthography. For the Giambrone camp to think that young people are so flighty and distractible that an un-funny viral video would trump something which affects their daily lives, like say, poorly managed TTC, is quite out of touch with reality. The bottom line is that a mediocre viral video will not and cannot overshadow Giambrone’s reputation with the TTC.
The general out of touch-ness of Giambrone’s strategy really makes us, and young people all over the blogosphere, wonder – does this guy even get it? In addition, the immature tone of this video begs the question, is Adam Giambrone actually “Ready”…or maybe not?
Written by Kanan Korthari, Manager – kanan@youthography.com
After months of speculation that Adam Giambrone, chairman of the TTC, would enter the Mayoral race in Toronto, a viral miss (or perhaps even mess) staring Giambrone himself is setting Torontonians a flurry. The video satirically shows an eager Giambrone “training (more)
Artist Mark Coreth, in association with the World Wildlife Fund, has taken over Trafalgar Square in London and Nytorv in Copenhagen over the course of the Copenhagen Climate Change Summit, with life size ice sculptures of polar bears that, as they melt, reveal a (more)
