“Because we work in the industry, we often get calls from friends of friends to attend upcoming events, and help out with a variety of cool new projects. Last week we had one of these opportunities and thought it would be neat to tell (more)
http://www.facebook.com/TropicanaCanada#!/TropicanaCanada?v=app_4949752878
Tropicana shed some light (and plenty of OJ) on the permanent darkness Canadians living up north deal with during winter months. First a Facebook group complete with photos and videos, and now their top TV spot, we checked it out and compiled our thoughts:
“It’s also unlikely that the local stores even stock Tropicana. And I don’t even want to know the eco-footprint on this little gem of an idea.”
“It’s made a lot of the industry blogs: I think you guys are bang-on re: sustainability and carbon footprint. Also: while the final execution does look cool, the whole thing somehow feels really forced to me.”
“But it’s a good ‘forced’. It simply connects with the brand and tells a nice story for the viewer. Instead of donating money or time to a cause, they delivered an interesting experience to the folks up north and, in turn, delivered an interesting experience to us.”
“Happily they’re doing this through a real event, done docu-style and it’s a fairly authentically positive feeling all around. I liked it the moment I saw it on Creativity and, you know, I’m wild for the modern ads that are grounded in core human truths.”
Summary: Thoughtful and inspiring, but with practicality an issue. They made people happy on an artistic level, but the faux sun won’t stay forever and the free juice will run out.
On a note closer to the basics:
“Getting sick of hummable little folk ditties as soundtracks though.”
As well, to gain a little more insight; some comments from the Facebook group:
“I cannot believe how unauthentic and frivolous this is. For the sake of the connection of an ad to your tagline, you disrespect the situation in which a community lives in, in northern Canada by “brightening one day” with a balloon. So the next day, the place is back in darkness (actual and metaphorical) and the Tropic…”-Maya
To the response of…
“There’s always someone to make a good deed look bad! I think it was wonderful to travel so far to brighten someone’s day, even if it was only one day!!”! -Dinah
Seems the thoughts are like night and day…
http://www.facebook.com/TropicanaCanada#!/TropicanaCanada?v=app_4949752878
Tropicana shed some light (and plenty of OJ) on the permanent darkness Canadians living up (more)
It’s a mouthful of a name but it’s also a mindful of an idea and it’s here in Toronto, on Queen West, just across the street from CAMH.
We walked in the door one early morning, after having dodged a few of the walking wounded from the area, for a meeting (more)
Welcome! This is the first of a series of monthly mini-reports “from the front” of the media and communications battle for the hearts, minds and wallets of Canada’s younger citizen-consumers brought to us by our friends at Youthography. On a monthly basis Youthography (more)
Alice, how you’ve changed! This new older, wiser, and more fashionable Alice is all decked out now that Stella McCartney has created AiW jewels, and OPI has their hands in the teapot with an AiW nail polish collection. Alice inspiration is creeping into makeup bags and closets. How exciting!
Tim Burton brings us one of the most anticipated films this spring, (and more, more, more Johnny Depp), and with it comes the hype – and the option to accessorize.
What a wonderful way to get into the Wonderland buzz. Those of us who covet and crave such items, run out and spend -or mouse click and charge, and thus feel a little link to Alice and her zany group of pals (if only they were on Facebook).
So if you’re into it, follow the crowd down the rabbit hole and splash some Off with Her Red! polish on your nails, while Stella’s hearts and hats baubles dance around your wrist, as you clutch your ticket gleefully awaiting your “very important date” on March 5th.
Click here for a sneak peek of accessories byby Stella McCartney and here for O.P.I’s Alice in Wonderland collection.
Post by Andrea Victory, Coordinator – andrea@youthography.com
Alice, how you’ve changed! This new older, wiser, and more fashionable Alice is all decked out now that Stella McCartney has created AiW jewels, and OPI has their hands in the teapot with an AiW nail polish collection. Alice inspiration is creeping into makeup bags (more)
Assessing the credibility of bloggers, particularly when it comes to endorsements of any kind, has been a brewing issue amongst bloggeratti and consumers alike for quite a bit now. Now, with America’s FTC announcing new rules that require bloggers in the US to disclose (more)
Rogers Wireless’ exclusive distribution of the iPhone is soon coming to an end. . It was announced today that Bell and (more)
Facebook is set to launch a ’simpler’ site that will mimick, nay, be exactly the same as Twitter.
Connect to the full story here.
